What is Braggin'Dragon, the legendary brand of the long-established department store Sears?

This time, we would like to discuss Braggin'Dragon, which is also available as a spring and summer classic product at R Kamakura.

Braggin'Dragon was born in the early 1980s as a label for SEARS ROEBUCK, one of the largest department stores in the United States.

The iconic character logo of a fire-filled dragon was placed on the chest, and the brand was available in a wide range of products, from men's and women's to kids, including polo shirts and golf jackets. It will no longer be made as a SEARS ROEBUCK, but it has been reprinted in recent years with the help of 35SUMMERS, which has previously recreated many real-name brands.

Braggin'Dragon was developing unique products that competed with Lacoste in France at the time. Sears was a department store known to all Americans, and was also selling mass-marketing, so they were trying to make Braggin' Dragon popular for a wide range of generations, but since Sears was at its peak, they gradually began to grow. As the brand declined, the brand disappeared. For this reason, Braggin'Dragon has a short sales period and is a phantom brand.

Currently, as a brand that has been reissued in real names, we offer a variety of products, focusing on polo shirts and golf jackets. In recent years, it has also become a popular destination, collaborating with French brand Anatomica.